Churches “Scored” by New TikTok Trend: A Con or a Call to Repentance?

A new TikTok trend has emerged: an influencer calls churches pretending to be a mother in desperate need of baby formula.

The question she’s really asking is, “Will you help me?” And the answers she’s sharing—in the form of edited call recordings and viral commentary—are casting many churches in a poor light.

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Why am I watching more TV than usual?

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UMAC Conference – Finding Our Voice As Local Church Communicators