The Flame, the Fail and the Cost of a Logo
A logo change must be rooted in understanding your people. Who is your family, and what do they care about? Can you keep them while evolving to reach new people? Or must you sacrifice the base to move forward? And if you’re ok purging your most loyal customers, aren’t you becoming something entirely new?
Cute logos, Family Portraits and… custom puzzles?
This fall, we had fun taking family portraits for the Eshlemen and Roach families. If you have a moment to capture, we would love to help. We’ve learned that if you put the kids at ease, everyone else follows. The best ideas flow from giving the kids creative freedom!