Illuminate Talent.
“Illuminate Talent is a modern, boutique recruiting agency that specializes in technology and corporate roles. The company is built on trust, precision, and clarity — bringing light to the hiring process and making the right connections between people and opportunities. It's a staff of one, me, and I am the primary headhunter.”
That’s how Katherine explained her new agency when she reached out for help. Like many young solo-entrepreneurs, Katherine’s first stop was generative AI.
“My vision for the logo was to have the word "Illuminate" literally illuminated + a string to turn it on/off. I don't like the word Talent being large and white. Unsure why but it irritates me. I'd like it to be professional but approachable and very boutique. Confident + modern with polish that screams executive.”
Katherine’s AI Render
To locate the best boutique fonts, I accessed the Adobe font library. After identifying several options, I began customizing in Adobe Illustrator. Once I had a solid color base, I copied the art into photoshop as a smart layer and continued stylizing; adding effects to illuminate the word illuminate. I reduced the opacity on the word talent to lesson its hierarchy and give prominence to the agency’s creative identity. With a couple hours, I had three options ready for review. In the end, the pull string was dropped in favor of a beveled boutique wordmark that shines in both dark and light.
